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Big Churches Use Technology to Branch Out: NPR

Comments (5) · 10 August 2005 · permalink

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Categories: Christianity,

Megachurches fascinate me. Having an engineering background, I think the fascination stems from the effective use of resources – by having a larger staff, they can be engaged fully in ministries away from the up-front stuff.

Anyway, NPR have a good item on how megachurches continue to grow by establishing smaller satellite churches. What is interesting is the use of video recorded at the main meeting being distributed to the satellites (via DVD in the case of the item, although I’ve also read about churches using live video links) containing the main message.

The churches in the item don’t emphasise the Bible like a Sydney Anglican church, the messages have “passing references to the Bible” and focus on a message of self-improvement of mind, body, soul (what might be called the prosperity gospel). Having said that, it is still interesting to see how these churches are using technology.

Now this content syndication, watching a Bible talk on video, may not work with Australians, but it’s an interesting model to consider. I think one of the reasons it works in the US is that it allows churches to take their “personality” (energetic, hip leader) and use his likeability further. I think Sydney Anglicans would shy away from the idea of personality, but we do recognise that we have some great Bible teachers in our midst. We enjoy the trip to Katoomba to hear them speak, why not more often?

If content was distributed amongst Sydney Anglican churches, wouldn’t that free local full-time staff to undertake other Bible-focussed ministries?

Gravatar for Richard Neale
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Richard Neale ·
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Thursday 11 August, 2005 at 03:08 AM

I’m also fascinated by technology as a Gospel tool.

I’ve been thinking about putting pen to paper to write some articles (for Southern Cross??) about how to think about and plan to use various technologies for Gospel ministry. And I’m talking about more than gadgets here. I think the tricks for church use are

  • ease of use
  • having a plan (established reasons for a technology, a goal for its use, etc.)
  • making sure that the technology doesn’t distract from the core Gospel business.

I like the way you are thinking about the TAC web site—it’s a good example of these principles.

Regarding distribution of teaching material by video, I have a couple of observations:

  • I think this could be a valuable tool if used occasionally (maybe to cover for ministers’ holidays, etc.)
  • there’s plenty of material available right now for those who need it (recent Katoomba stuff is on video, for example)
  • as a starting-out preacher myself, I am learning that the ‘big winner’ when a sermon is prepared is the preacher himself: having been through the process a couple of times myself, I have NO DOUBT that sermon preparation helps keep our ministers on their spiritual toes, immersed in the word and reliant on God.

I reckon that the value of shared video content is a lot bigger than sermons, however. I think that messages from Head Office (Peter Jensen tackling the subject of the day, giving a five minute perspective, for example) are just one example where video technology is a winner. Others I know of:

  • missionary organisations producing videos for parishes and supporters to show on-the-ground news from the mission field
  • advertising for coming events (at Macquarie Anglican Churches, we often use video internally to advertise events, camps, etc., and we’ve found it to be a great tool for use in schools to advertise youth groups and kids’ events: those interedted in coming can see for what happens)
  • follow-up after events (at MAC, we use video to show parishioners what went on at (say) a camp or an outreach event or a kids’ mission—helping keep everybody up to date and supportive).
 
Gravatar for Neil
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Neil ·
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Thursday 11 August, 2005 at 03:35 AM

I think my major concern with using ‘canned’ video for more than just occasional fill ins, is that it divorces the teaching from the pastoral component.

When I’m preparing a bible talk, I’m consciously and unconsciously thinking about the people I’m speaking to. It moulds and guides my choice of words, phrases and illustrations. It allows me to attempt to take the congregation on a journey as we work through a book of the Bible (for example), helping to lead them to conclusions that will spur them on in their Christian life.

Now that can happen listening to a talk from KCC or wherever, but I think it’s a move away from a Biblical model of Bible teaching, such as we see in most of Paul’s writings.

Sure, let’s work at using technology all the more for gospel work. But let’s not see it subvert key parts of why we meet together.

 
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Simon ·
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Thursday 11 August, 2005 at 07:23 AM

Separation from localised pastoral application is a good reason for not using the exact same model (although on the NPR spot, one of the satellite churches has a live pastor localise the message, maybe with discussion etc). But the point of my post is to discuss stuff like this, could this idea be adapted in our context? Whilst this specific model may not be appropriate, I think Richard suggests some good ideas.

 
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Richard Neale ·
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Thursday 11 August, 2005 at 11:53 AM

FYI, I’ve posted an example ‘feedback video here: sample

Use passowrd: “zest”.

I’ll take it down again after a few days.

 
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Simon ·
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Saturday 13 August, 2005 at 04:30 AM

Richard, thanks for sharing that.

I suspect that you’ve found at MAC that video on a weekly basis (particularly when it’s a production – like the Pirate on a Quest, not just a recap) is just not possible.

There have been a number of video productions at Toongabbie Anglican in recent years, but they tend to be for special events – like the Christmas Impossible series.

 
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